Qualify the investors
Last updated
Last updated
While there are tens of thousands of people in the world who invest in startups, close to 99% of them focus far outside your startup’s criteria—in a different region, industry, stage, and so on. Spamming everyone with your pitch will likely result in a flood of rejections, simply because you’re not a fit for most of them.
To increase your chances of getting funded, focus on investors who have been proven to, at least, invest in your region, industry, and stage.
Hopohopo provides you with an investor list already pre-qualified based on the basic fit – which saves you time on curation. You can start from that list, and qualify your contacts further.
The startup profile you fill out when signing up to Hopohopo serves as the main filter for Hopohopo AI to identify potential investor matches. Thus you should verify that the data you provide to AI is correct.
Go through your profile and check that your key criteria—such as industry, country, stage, round size, and revenue—are accurately updated. They affect the accuracy of the match scores.
The algorithm goes through the investor database, identifying those who might fit your startup the best, and gathers them into a pre-qualified list on your Fundraising page.
While the AI does a good job checking for the basic fit – such as country, industry, stage, and so on – often investors have more nuanced criteria beyond the basics. For instance, some may invest only in university student teams or female founders, or their geo can be limited to a single city.
Go through the investor profiles to make sure you still align with their investment thesis considering the nuances.
If an investor appears to be a good fit, press Qualify to add them to your funnel.
As the outcome of qualification, you should get a shortlist of the best-fitting investors. But don't move on to the bulk outreach yet. Before that, check what kind of warm connection you might have to some of them.
